Multichannel eCommerce platform. We own the strategy and content plan to hit ambitious organic pipeline goals.
Strategy · Content
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A content plan that brings in business
We research your customers and your market, then plan the content that gets you found on Google and in AI answers, with detailed briefs ready for your team or your writers.
What it is
What is a content strategy?
A content strategy decides what your business should publish, for whom, in which order and why. Azor Studio researches the topics and questions your customers search for, audits what you already have and turns it into a prioritised blueprint of SEO and AEO-optimised pieces, each with a brief ready for writing.
Who it's for
Businesses that publish, or want to publish, content and need a plan that brings in customers, not just visits.
Can you relate to these?
- You publish content, but it doesn't bring in enquiries.
- You don't know which topics to cover next, or why.
- Your writers need clear direction on what to write and for whom.
- Quality content is expensive and you want to be sure it pays off.
What's included
From research to a plan you can act on
Every piece in the plan has a reason to exist: a real question, a clear audience and a next step for the reader.
Topic and customer research
The questions and searches your customers make at every stage of buying, on Google and in AI tools.
Content audit
What you already have: what to keep, update, merge or remove, and what's missing.
Clusters and opportunities
Topics grouped into clusters, gaps your competitors leave open, ranked by impact.
Briefs ready for writing
One detailed brief per piece, so your team or writers know exactly what to produce.
Formats
How you can work with us
Start with one format or combine several. Scope and price are agreed after an intro call.
Content plan & strategy
Plan a content blueprint of SEO and AEO-optimised content pieces.
- In-depth topic research
- Customer research
- Content audit
- Competitor analysis
- Content clusters & opportunities
- Detailed briefs ready for writing
Content audit
A clear view of the content you already have and what to do with each page.
- Performance of every page
- Keep, update, merge or remove
- Quick wins ranked by impact
Ongoing content strategy
We keep the plan up to date every month, as results come in and your market changes.
- New briefs every month
- Performance and AI citation review
- Plan updates with your team
Not sure which to pick? Start with the content plan.Request a content plan
Results
Lorelei Bowman, Content Editor at Maze
I want results like these“We streamlined our entire SEO content workflow, organic growth processes, and skyrocket growth to quarter-on-quarter, record-breaking pipeline.”Lorelei Bowman, Content Editor at MazeAI-first user research platform. Since 2021 we've grown their organic pipeline year after year.
- +32%
- opportunities in 2025
- +17%
- pipeline in 2025
Workplace management platform. We planned and ran the SEO and AEO strategy to grow leads and revenue from organic.
SEO · AEO
Ready for a content plan that brings in customers?
Start with a plan built on the topics your customers already search for.
Other solutions in this area
Questions
What do I get at the end?
A prioritised content plan: which pieces to create or update, for whom, in which order and why, plus a detailed brief for each piece, ready for writing.
Do you write the content?
This service is about planning and strategy. We hand over briefs detailed enough for your team or freelance writers to produce each piece, and we can review drafts against the brief.
How do you decide what goes into the plan?
By combining what your customers search for and ask, what you already rank for, what competitors cover and what's most likely to bring in enquiries, on Google and in AI answers.
Do you use AI in the research?
Yes, to speed up research and analysis. The decisions, priorities and briefs are ours, based on your customers and your business.
In which languages?
English and Portuguese.
How much does it cost?
The content plan and the content audit have a fixed price. Ongoing strategy is monthly, with a scope agreed after an intro call.
